Via Facebook, I’ve “liked” a number of institutional pages mainly for the reason to receive news about upcoming events and, of course, I enjoy the opportunity to read relevant and interesting articles in which they choose to share.

Being able to “check-in” at a given location is also quite fun and has even encouraged others to stop by and visit! Aside from the “check-in” option, Facebook serves as a secondary website, of sorts – a place where agencies can share their hours of operation which is quite convenient.

From the ‘What Bothers JC’ files…
When institutions get caught up with how many “likes” they have and begin either: (a) campaigning/soliciting for more or (b) posting how many “likes” they currently have and setting goals – e.g. “Help us reach 1,000 ‘likes’ by the end of the week!”

I understand that one of the main reasons institutions employ Web 2.0 technologies is to increase visibility; however, I am a firm believer of quality versus quantity

Please don’t get me wrong, seeing several posts in my news feed from an institution doesn’t bother me as long as the content is relevant and meaningful – e.g. news that Ray Bradbury passed away, several response articles to Forbes slamming the MLIS, institutional blog posts, an upcoming exhibit at another agency.

Once again: it needs to be meaningful content.